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In This Issue
=>  Quote  
=>  Note From LisaJ
=>  Thanksgiving Treats
=>  10 Tips for Keeping Your Blog Fresh
=>  Hot News
=>  Thank You
=>  Statistics
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QUOTE

The test we must set for ourselves is not to march alone but to march in such a way that others will wish to join us.
       - Hubert Humphrey, U.S. vice president, senator

Message from LisaJ

Dear Loyal and Valued DSF Member:
 

We noticed you have not visited lately and we miss you! 

If you have forgotten your login and password:

visit this link and login and see all the new posts going on the digital signage forum.

We look forward to seeing you there!
 
Thanksgiving Treats

Add your company location to our VBGoogle Map! It's fun, free and offers you even more exposure!
 

Great Industry Resources that include contracts, content and services and more...


10 Tips for Keeping Your Blog Fresh
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Even the best bread goes stale in a few days. After a year of blogging and sharing marketing ideas, is it possible bloggers go stale, as well?

I think the answer is yes. But does that mean we should shut the doors on our blogs and fade quietly into the background?

I think not. There is hope for refreshing and reinvigorating our posts to keep our readers interested, and I don't believe it includes writing less. Try the 10 tips you see here for a refresher course in the art of blogging.

1. If you haven't already done so, create a plan with measurable goals. Doing so will keep you focused and consistent, helping your readers understand what matters to you. If you don't know why you blog and where you are going, how can your readers follow your journey. And if you aren't tracking goals, how do you know the impact of your blog?

2. Search the news and business wires for today's hot business topics.

3. Cover those topics using a slightly different angle and ask questions for your readers to think about and reply to if they wish.

4. Write shorter. Most of us don't have time to read a long treatise on any subject.

5. Inject your opinion, but not so strongly that your readers feel no room exists for their thoughts.

6. Write the way you talk. Write simply. Save the big words for your great American novel. No one wants us to prove how smart we are. The writing shapes the ideas, not our vocabulary.

7. Keep to the subjects promised in your masthead and "About You" page. If you are a marketing blog, mostly stick to that subject. Readers seek familiarity when they visit.

8. Throw in a fun post once a week, such as interesting tidbits about others, music, books, TV or movies. Make it a regular feature so your reader's expectations are met.

9. Occasionally, be provocative, which is a great way to get readers involved in big ideas. Be sure the subject is big enough to handle provocation.

10. Use names, pictures and stories of other bloggers. We like to see our names in print.

Finally, write for readers, not links. When we write for readers, we create words and ideas that are authentic, heart-felt, credible and worth reading. Readers are the audience, and in writing for our audience, the links will come. Going back to my first professional writing job, my editor told me repeatedly to write for readers, not for myself. All of my subsequent editors ensured that I remembered that lesson.

---Source: Reprinted from Marketing Profs Daily Fix 8/24/07-8/30/07. Lewis Green can be reached through www.l-gsolutions.com.

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Are You Attracting The Right Clients?  Or Are You Working With "The Clients From Hell"?

If your ideal clients are people with a pulse and a credit card, then you are attracting very challenging clients --the clients from hell!  However, there is a process-creating your ideal client profile-that will help you predict which prospects to spend time with. And once you've identified your ideal client, you'll have a more focused marketing plan. The Digital Signage Forum has a very targeted audience to help you attract the clients that have the highest interest in digital signage products and services. Check out our advertising page and let us know how we can help you gain the "right clients". We can work with diverse advertising budgets and we have fantastic campaigns that we can cater to your special goals and objectives.
 
Digital Signage News
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Platt Institute on CBS

BTV+ introduces a new digital signage suite of products READ FULL STORY

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Join In The Hot Discussions!
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THANK YOU!
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As we look to expand our readership to over 4,000 subscribers this year, we know that it takes "asking" and the support and testimonials of our special forum members who will get us there. A special thank you to all of our sponsors, banner advertisers  and special forum members for referrals. See our newest testimonials...

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Current Statistics as of November  20th, 2007

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Members: 1,633
Threads: 963
Posts: 4,082


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Have a great Digital Signage November & Happy Thanksgiving!

LisaJ

President & Founder

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