FOR IMMEDIATE RELEASE

Subject: Chief Launches Next Evolution of Swing Arms

Chief Introduces the Next Evolution of In-Wall Swing Arm Mounts

The industry’s first fully integrated in-wall mount eliminates the need to cut studs!

Minneapolis, MN, USA -- (November 2007) – www.chiefmfg.com – Chief® Manufacturing, the industry leader in flat panel TV and projector mounts, introduces a new series of state-of-the art in-wall swing arm mounts. Designed for 26-63” flat panel TVs up to 200 lbs (90.7 kg), the new MIWRF™ and PIWRF™ Series allow perfect TV placement during installation without the need to retrofit existing wall structures. Simply cut out the drywall at the desired wall location and install the new in-wall box.

The new in-wall solution offers the industry’s first fully integrated, pre-assembled in-wall mounts, fitting flush inside the wall with a low-profile finish. Chief had an excellent debut of the new in-wall mounts at CEDIA 2007 where the mounts received the Pacific Media Buckaroo HDTV Award for Best of Show. The award series recognizes “trailblazing technology.”

In-wall installation of flat panel TVs is made easier with features like built-in lateral shift and height adjustment. Additionally, integrated cable management and a trim kit are provided for an aesthetic and low-profile finish of less than 2” (51 mm).

Users have increased positioning flexibility of their flat panel TV with wide viewing angles. Optimal viewing is achieved with 40 degrees of left/right swivel, up to 15” (381 mm) of extension (on the PIWRF series), fingertip tilt and ultra smooth movement.

About Chief

Chief Manufacturing, a division of CSAV Inc. – Chief/Sanus Audio Visual, has more than 29 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel TVs and projectors.

Chief continues to design innovative mounting solutions that complement the technology they support. With multiple product awards and patented designs, Chief provides unique mount features, and is recognized for delivering not only quality products, but knowledgeable, helpful customer service.

U.S., Europe and Asia sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond.  www.chiefmfg.com. 

Contact:         Kim Klietz

                        PR Coordinator

                        Chief Manufacturing

                        952-277-3867

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                        www.chiefmfg.com