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18 million viewers. 28 stores. One channel. The Rabba Media Network reaches shoppers at the point of purchase and provides an opportunity for brands to communicate with consumers.

Mississauga (PRWEB) November 14, 2006 -- Rabba Fine Foods Ltd. today announced the partnership of Wise Broadcasting Inc. and Artisan Live to implement a centrally managed digital signage network across all 28 Rabba Fine Foods locations.

"We've grown to be a trusted grocer across the Greater Toronto Area, open 24 hours a day providing around the clock fresh produce with quality service" says Rabba Fine Foods CEO, Victor Rabba. "With today's technology, we can communicate better at the retail level through digital signage and remind our consumers of current promotions and services we offer in-store. The digital signage medium will facilitate a concentrated channel for our suppliers to reinforce their brand awareness across the stores."    

The partnership of Wise Broadcasting and Artisan Live brings together two leading organizations within the Canadian digital signage industry. For over 10 years Wise Broadcasting has been providing radio stations with informative content such as news, sports, weather, even traffic updates. And now over the past 5 years content is even being delivered to digital signage networks across Canada, most notably elevator displays. "We are living in a world of need-to-know infotainment, and with the shift in media where it is hard to reach the average consumer, Rabba stores will provide us with an estimated 18-million viewers per year (according to 2005 traffic estimates)" says Bart Murphy, President of Wise Broadcasting.

Artisan Live leverages over 30-years of retail merchandising experience from Artisan Complete and will be focused on providing visual content production for the network. "Digital signage is the last 3-feet of the sales approach, enabling a supplier to take advantage of increased awareness at the point-of-influence" says Artisan Live New Media Development, Raji Kalra.

Leading other retail adoptions of digital signage, the Rabba Media Network will encompass visual, as well as an audio component that will be synchronized throughout the store's speaker system. For the first time, both Rabba Fine Foods and their suppliers can ensure their message can be seen and heard, further heightening the consumers shopping experience.

For example, very few may know that Rabba makes fresh croissants at a great price: 3 for 99 cents, and baked fresh daily. The Rabba Media Network will allow for visual and audio content to be produced ahead of time, and played across the network in each store when the croissants are ready. "Who wouldn't want to be reminded about fresh croissants?" concludes Victor Rabba.

Visit http://www.rabbamedia.com, an on-line forum to provide suppliers with updated information on the happenings of the Rabba Media Network, including a "media kit", in-store photographs, and production details for both audio and visual content development needed for the network.

Contact the Rabba Media Network:
Raji Kalra
Phone: 905 475 2860 x225
Website: http://www.rabbamedia.com

Rabba Fine Foods' digital signage network partners:

About Rabba Fine Foods Inc.   
For more than a quarter of a century the Rabba family has been striving to provide our customers with friendly, knowledgeable service. Our stores, being located in your community across the GTA are easily accessible. We offer complete food shopping, 24 hours a day, in a small, friendly European style store environment. Fresh produce, deli, meat, bakery, flowers, groceries and household needs are our forte. Our staff always put our customers first, taking that extra step to prove how much we appreciate you. At Rabba we want your shopping experience to be great and we're always there to make sure you know you're #1. Visit us at http://www.rabba.com.