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Advertisers Can Reach an Attractive Audience in a Captive Environment |
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Advertisers Can Reach an Attractive Audience in a Captive Environment through Dynamic Content Delivered in Full HD Format BEIJING and SAN JOSE, Calif. - January 8, 2008 - AirMedia Group Inc. (Nasdaq: AMCN), the operator of the largest digital media network in China dedicated to air travel advertising, and DT Research™, Inc., an industry leader in the development of information appliances for vertical markets, today announced the deployment of the WebDT Signage System in the Beijing Capital International Airport. Advertisers can purchase advertising time slots from AirMedia and their advertisements will be shown to airport passengers and visitors in high-definition LCD screens through DT Research’s WebDT Signage System. The Beijing Capital International Airport is the ninth busiest airport in the world and served almost 50 million passengers in 2006. In 2008, this airport will accommodate the influx of travelers who come to Beijing for the 2008 Summer Olympics. Five hundred thirty-eight digital frames powered by DT Research’s WebDT Signage System have been installed in the Beijing Capital International Airport. Over the coming months, AirMedia will install additional digital frames in other major airports powered by DT Research’s WebDT Signage System. “With Beijing hosting the upcoming Olympic Games, the Beijing Capital International Airport will house one of the most desirable audience groups that advertisers desire to reach in 2008,” said Mr. Xiaoya Zhang, director and president of AirMedia. “We want to ensure that our airport advertising is delivered through a state-of-the-art system that could effectively and securely manage dynamic content remotely, which is why we chose DT Research’s WebDT Signage System.” “Our digital signage system allows AirMedia to quickly and easily change the content that is viewed on each digital frame,” said Dr. Daw Tsai, president of DT Research. “This gives advertisers the flexibility to promote different products or services each day and target specific audiences. This dynamic content management system combined with the ability to reach an attractive audience group in a captive environment in the airport provides advertisers with a powerful tool to reach targeted audiences.” The WebDT Signage System offers a unique medium for capturing an audience’s attention at key locations. A comprehensive system comprising of industrial-grade signage hardware, content management software and device management software, the WebDT Signage System can deliver dynamic advertising, information, news, and training ― displayed in up to eight zones on each screen. Content scheduling and playback are controlled remotely by secure wireless media players. About AirMedia Group Inc. AirMedia Group Inc. (Nasdaq: AMCN) operates the largest digital media network in China dedicated to air travel advertising. AirMedia has concession rights to operate digital TV screens in 52 airports, including 28 of the 30 largest airports in China, and has contractual concession rights to place its programs on the routes operated by 9 airlines, including the three largest airlines in China. AirMedia also offers advertisers other media platforms in airports, such as digital frames, light box displays, 360-degree LED displays and 3D displays. For more information about AirMedia, please visit http://www.airmedia.net.cn. About DT Research, Inc. DT Research™ develops and manufactures web-enabled information appliances for vertical applications. The WebDT family of products is based on thin computing platforms for secure, reliable, and cost-effective computing. These systems emphasize mobility, wireless connectivity and touch displays. WebDT products include digital signage systems, wireless tablets, compact information appliances, and display-integrated information systems. Powered by Windows® and Windows Embedded operating systems, WebDT devices offer durability and ease in integration, leading to solutions that can be remotely managed with the user-friendly WebDT Device Manager software. For more information, visit www.dtresearch.com. ### DT Research and WebDT are trademarks of DT Research, Inc. All other brands and product names may be trademarks and/or registered trademarks of their respective owners. Media Contact: Sylvie Tongco Reichert Communications, LLC 415.296.5132 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it |
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