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Growth of Non-Traditional Media and Signage, Interest in Point-of-Care Tactics Spark Move

 

 

KING OF PRUSSIA, PA – November 27, 2007 – SMI, a leading Point-of-Care Marketing company, has expanded its executive sales staff to support growing client interest in non-traditional media and out-of-home advertising and the company’s new media programs. Jim Hanlon was named vice president of sales operations and Marla Waldman was named vice president of sales.

 

Advertisers and marketers are finding new, non-traditional ways to reach consumers outside their homes, and according to a recent study performed by OTX (Online Testing eXchange), a global consumer research and consulting firm, consumers are noticing digital out-of-home signage. Among the 1,780 consumers surveyed that have seen ads in the media over the past year, 63 percent responded that digital signage “caught their attention.” Forty-eight percent responded that digital signage was “entertaining,” second only to television with 56 percent, and 26 percent responded that digital signage was “less annoying” than all other media except for newspapers.

 

Mr. Hanlon and Ms. Waldman will spearhead an interactive touch-screen digital media network in physicians’ offices that SMI is beta-testing as part of its Point-of-Care Marketing services package. Physicians receive large flat-panel monitors and up to five smaller interactive monitors. The devices stream educational health content and advertisements from pharmaceutical companies and other healthcare entities, and also collect patient data and demographics in real-time.

 

“It is no secret that new media is booming, and that advertising and marketing professionals need to utilize non-traditional and out-of-home tactics to compliment current programs,” says Steve Delozier, president of SMI. “Our clients are constantly asking about new media programs, as their competitors are in this space. The hiring of our new sales executives speaks to both the popularity and competition in the new media space and to the growth of SMI and Point-of-Care Marketing.”

 

Ms. Waldman has 20 years of experience in media buying and sales in the news, television, radio, and print advertising industries. She is based in Los Angeles, California. Mr. Hanlon led sales, distribution, quality control, and operations teams in an array of industries. He is based in King of Prussia, Pennsylvania.

 

SMI offers clients, including pharmaceutical companies, brand managers, and other advertisers, access to their target audiences by placing exclusive media campaigns in trusted healthcare facilities, including physicians’ offices, hospitals, and ancillaries. The company’s product line includes branded exam table paper campaigns, educational Health Panels with advertisements, and multiple print options.

 

The OTX study was commissioned by SeeSaw Networks, a media company that offers unwired networks of digital signs, and reported by MEDIAWEEK (“OTX: Digital Signage Turns Heads,” October 24, 2007). It was the first study to compare digital out-of-home media to other media, including television, radio, magazines, billboards, Internet, newspapers and mobile phones.

 

The company’s recent clients include Children’s TYLENOL®, sanofi-aventis, Bristol-Myers Squibb, and Novartis. To receive a White Paper on Point-of-Care Marketing, or to request a media kit, please visit http://www.smihealthmedia.com">www.smihealthmedia.com.

 

Background on SMI
SMI, the fastest growing Point-of-Care Marketing Communications company, specializes in creating and maintaining brand awareness in trusted healthcare environments, including physicians’ offices, hospitals, and ancillaries. With access to approximately 250,000 healthcare facilities totaling over 400,000 physicians across the United States, SMI helps advertisers, consumers, patients, and physicians communicate and share information through multiple touch-points at the point of medical care. The company is headquartered in King of Prussia, Pennsylvania.

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Contact: Darren M. Behuniak
Director of Marketing & Communications
610.755.4958