Digital Signage Forum: we are your digital signage solution provider!

MEET OUR DISTINGUISHED JUDGES

Lyle Bunn

Lyle Bunn is Strategy Architect with Alchemy, the digital display division of Pi Media, North America’s largest producer of digital content for commerce. Alchemy is part of the 2,000-person, St. Joseph’s Communications Group, which has been meeting the business communications and marketing needs of consumer product, services, retail,government and other sectors for 50 years.

Bunn was the only individual named to the Digital Signage Forum’s 2005 Digital Signage Top Ten List, among corporations such as Thompson, 3M, Focus Media and others, in recognition of his contributions to dynamic digital display practices in out-of-home networks.

He has provided significant advancements in the areas of digital signage business models, multi-use networks, RFID triggered display and technology infrastructure balancing. He has Chaired and presented at numerous Digital Signage Summits and has published over 100 articles, white papers and media references on digital signage and Out-of-Home TV Networks. He served as Founding Chair, Education Committee of the North America Digital Signage Group of POPAI, the global At-Retail Marketing organization.

He has almost 30 years of technology application experience and has held management, policy and advisory roles for technology sector, trade and economic development at four levels of Government, Internationally and at the White House. He has been a successful publisher and has held executive positions in several national technology associations. He architected the technology sector development framework used by several North American and Asia jurisdictions, and contributed to the development of USA - Pakistan relations in advance of the Iraq invasion.

Lyle has provided perspectives to Clear Channel 1220 radio and 54 TV stations through TVI, reaching over a million US listeners of “Business of Success” radio.

His analysis of WiFi 802.11 antennas performance, which was conducted at Chicago locations in November 2004, has had over 2,100 downloads. His assessments of commercial “holographic” 3D aerial imaging, 360° visible LED, biometrics, RFID, display triggering and other technologies have been very valuable to technology investors, suppliers and users.

Mr. Bunn travels extensively, and enjoys sailing and movies.

Lyle Bunn can be reached at lbunn@pimedia.com or 416.904.4426 www.alchemyinternational.com

Laura Davis-Taylor

Laura is a 15-year Agency veteran with a diverse background in traditional advertising, brand planning, interactive marketing, digital signage, merchandising and retail/environmental design—all geared towards creating consumer-centric solutions for the business challenges of her clients.

Early in her career, Laura recognized the importance of understanding all channels of consumer communications to successfully lead her client accounts. She intentionally served in brand planning, account service and creative functions and eventually founded the first Interactive division of a national ad agency. After mastering Interactive, she realized that one more opportunity existed to become a truly cross-channel marketer—the retail store. She joined Miller Zell as a Vice President and led accounts such as Circuit City and H&R Block, working intimately with her clients to help them build strategies around all points of customer experience and communications. A passionate advocate of Digital Signage since 1999, Laura then worked for over a year with a top European agency to understand the potential of in-store broadcast networks for U.S. retailers.

Now, with Retail Media Consulting, her focus is on helping brands strategize and execute salient media experiences within the store as a marketing vehicle. With the dizzying array of communications opportunities within “Marketing at Retail”, she is uniquely qualified to advise Agencies and retailers alike on how to integrate the retail store as a valuable media channel. Critical to her approach is building integrated store strategies, solutions, communications and experiences that are rooted in solid customer insights.

Laura is the 2006 chair of the Digital Retailing Expo, an executive member of the POPAI Digital Signage Advocacy Committee and a lecturer, workshop teacher and published author in the Marketing at Retail space. Her brand experience includes Unilever, Publix Super Markets, Russell Athletic, Office Depot, AT&T, Sprint, BellSouth, Verizon Wireless, Hughes Network Solutions, Circuit City, H&R Block, Wal-Mart, Ford, Toyota, NetBank, Sears, Celebrity Cruise Lines, Simmon’s Mattresses, Florida’s Natural, The Weather Channel, Blimpie, Buffalo Jeans, UPS, SunTrust, Texas Instruments and Best Buy.

Laura Davis-Taylor can be reached at lauradavistaylor@gmail.com or 404.788.2923. www.retailmediaconsulting.com

Susan J. Irwin

Susan J. Irwin is President and Principal Consultant of Irwin Communications, Inc., a Washington, DC-based consulting and market research firm founded in 1985. For over 20 years, Ms. Irwin has led the company in providing consulting services to hundreds of major corporations worldwide, including satellite operators, telecom carriers, hardware and software manufacturers, broadcasters and end users.

Ms. Irwin is widely published and a frequent speaker at satellite and telecommunications conferences throughout the world. She is Chair of SATCON, the Satellite Application Technology Conference & Expo, a position she has held since its inception in 2002. She is also a co-founder and Director Emeritus of the Society of Satellite Professionals International, Chair of the Global VSAT Forum's Broadband Multimedia Working Group, an Advisory Board Member of Near Earth LLC and on the Board of Directors of the Arthur C. Clarke Foundation.

Susan Irwin - President Irwin Communications Prior to founding Irwin Communications, Ms. Irwin held a number of key positions in the satellite industry. Her satellite career began in 1977 when she was a consultant to the Appalachian Regional Commission on a demonstration project using the ATS6 satellite to provide educational programming in rural areas. This project, AESP, was the precursor to The Learning Channel.

Then, as a telecommunications policy analyst with NTIA, she managed the Satellite Applications Program. In this role, she developed training programs for developing nations and administered a contract that provided funding for several public/private projects to stimulate the use of the newly launched commercial satellites for delivery of distance education, corporate communications and training.

Subsequent to her tenure at NTIA, Ms. Irwin joined The National Information Utilities Corporation, a company that developed a data distribution system for delivery of educational programming using satellites and FM subcarriers. She was also a member of the start-up team of Private Satellite Network, Inc., a New York-based company that pioneered the satellite business television industry. In 1992, she was inducted into the Teleconference Magazine Hall of Fame for her work in business television. Ms. Irwin holds an M.S. degree in Education from San Francisco State University.

Susan J. Irwin can be reached at 202.223.1016 www.irwincom.com

Coming Soon!

Ms. Carre Dawson of Evision

Mr. Rob Winston of Arbitron