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Definitions Relating to the Digital Signage Industry

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New Definitions

ROI		Stands for Return On Investment. The discounted present value of the sum of all future net, after-tax profits, divided by the sum of investment outlays required to generate the income stream. But what the new ROI really means is a newer measurement that companies contemplating deployment are using to determine how much to invest in their Digital Signage effort for what effect it will have on future revenue.
Additional comments : LisaJ- Digital Signage Forum "Founder"